ENT3003

The segment I have picked are those who buy groceries themselves without relying on food delivery apps or roommates who are responsible for the task. Those that I interviewed had the same unmet need of their fruit expiring before they could eat any or all of it. They reported constituently having to throw out food since it became inedible. This problem became most salient to them when they are the ones routinely in charge of grocery shopping, since they try to avoid frequent trips. Some had to walk carrying their groceries from the supermarket, while the other discussed their unhappiness at the traffic and finding parking spaces. Ultimately, either by car or walking, all tried to limit their trips to the grocery store and make one shopping trip last as long as possible. However, when food they have bought rots before they can consume it, they must make the trip more often. Their current position as college students also increased the attention and energy they plac...

1)     You.  Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life? I am Adriana Merino, a Political Science major with a minor in Anthropology. The business would aid in environmentalist and food saving efforts. 1)     What are you offering to customers?  Describe the product or service (in other words, how you'll solve customers' unmet needs).  I am offering an easy way to reduce food waste and save money by allowing food to be refrigerated while still having a visual representation of how long it is edible dor. 2)     Who are you offering it to?  Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this que...